|Hello and Happy Friday!
How does one gain “legendary” status?
If you play professional basketball, you win six NBA championships like Michael Jordan. If you are an actor like Robert De Niro, the public goes to the movies to seeyou, not to mention you win a couple Oscars.
So what about in the wine world? Just like Jordan and De Niro, you have to show consistency by doing great work year to year. You also become a legend in the wineworld by making a wine that everyone who loves that style seeks out with a cultish fervor.
In the world of Piedmont, Italy, and the hallowed vineyards of Barolo, there is a shortlist of legendary producers, and on that list are the wines of Cantina Bartolo Mascarello.
Small production and high demand have always made the wines of Bartolo Mascarello among the most difficultwines to access. One other deterrent in the past was the previous importer of Bartolo Mascarello who made it nearly impossible to get the wines for various reasons.
The good news for all Perman Wine clients is that a new importer has taken over and while the wines are still very limited in quantities, we can expect to see small allocations on a yearly basis.
The wines will arrive in my store this coming Tuesday, July 9th. I expect that they will sell out via the newsletter before they arrive to the store. Fans of the great Dolcetto, Barbera and Barolo of Piedmont – email your order today!
The store is open this Saturday, July 6th from 11 am till 7 pm.
The store will close early this Wednesday, July 10th, store hours will be from Noon – till 4 pm.
Have a great weekend,
Craig & Sheb